Flora started off as a type for my own use. I had been experimenting with
calligraphy using felt-tips and ballpoints, and this evolved into formalised
script lettering. When some years later Swiss typographer and Hell adviser
Max Caflisch suggested adding a script face to the Digiset type library,
Flora was ready. Some time later, Flora was taken over by ITC.* Like Hollander
italic, Flora was just in time to be affected by the changing technology
of the early eighties when the Hell company was using both old and new
Digisets (see Hollander above). The original design is much more flowing
and elegant. In fact, I believe that first version of Flora still ought
to be digitised.
* The International Typeface Corporation, New York,
now no longer in existence as an independent company.